top of page

Future of Digital Video Advertising

Updated: Nov 8, 2022

There is a classic idiom that is used in a multitude of circumstances: seeing is believing. If that is true, imagine the confidence and revenue that can be encouraged through the future of digital video advertising.

Future of Digital Video Advertising


Most organizations, projects, companies, and even a single person have more to say than what a few words can cover. Usually, these scenarios do not provide an opportunity to express that information or opinion in a suitable amount of time. There may be a single brief window wherein a person or entity can get their message across. No matter the situation, product, or idea; the simplest expression of purpose is through what their target audience sees, and not necessarily through what they read or pursue themselves.

Benefits of Video Marketing for Small Businesses

Oftentimes, a consumer may not even be aware of what they are looking for. Sometimes it takes a simple prod or visual cue to let someone know that what they are seeking is just a few clicks, a shopping trip, or even a phone call away. When it comes to sharing a purpose, video marketing is one of the greatest tools of the modern era. It spans mass media, generations, and even technologies.

Brand Marketing Video Production

When searching for a broader opportunity to expose a brand or a promising prospect to an audience; consider broadcasting a video ad through social media, on television, or even through streaming services. People may read a few introductory words of an article that will hopefully catch their attention, but there is another expression for that: a picture is worth a thousand words. If that is the case, imagine what a video is worth.

Benefits of Video Marketing for Small Businesses

Video Production for Marketing

Utilizing video advertising is not without its measured benefits. Revenue seekers appreciate the 85% increase in the chance of final purchase. Customers prefer four times as often to view a video about a project rather than simply reading about it through a detailed written description. When an email subject line includes the word “video”, there is a nearly 20% increase in it being opened. Not to mention that video advertising is a unique opportunity for the employment of SEO (Search Engine Optimization).

Video Marketing SEO

SEO works to underline keywords that can generate traffic to a site or link while making it friendly to popular search engines. Using video marketing SEO, a person or organization can make their product or message more accessible in an increasingly technologically and internet-driven society.

Short Story Telling

Despite all these factors and subsequent gains, the most important aspect of considering the utilization and implementation of video advertising is the opportunity to connect with a targeted audience. Through a two-minute video, a business can engage and communicate directly with their customer in a more evolved and engrossing format. By being forced to limit themselves to a specific timeframe, they can discover the most crucial information that a user often struggles to discover through hours of website delving and hopeless link clicking.

Short Story Telling

Content Marketing Video

Content creation is one of the most notable staples of recent years and the evolution of how humanity communicates with one another. By formulating visual content that involves, appeals to, and captivates the average consumer - any single person, organization, or business can increase their online and physical traffic tenfold.

No matter how often a market, the business within it, or its direct audience changes - video advertising will always be a useful device in public communication. Now more than ever is the time to tap into its limitless power, adaptable versatility, and continuous advantages.

The author of the blog post is Jessie. The Future of Digital Video Advertising blog post was written to 7needs. Let us know in the comments what you think! Check out the collection of our business strategy blog posts.

Plan & Strategise

We may be living in the age of automation, but we still need people at the heart of companies to plan and execute strategy. Companies are shifting from product-led growth to customer-centric strategies that rely on market insights and an understanding of how to optimize for the future. Understanding your customers, competitors and the market is key to success.

7needs can help you with forward-thinking, strategic planning and strategy implementation to execute growth that is scalable and sustainable. Schedule a call today for a strategy consultation to learn how we can help you reach your goals.

Connect The Leader Within You

10 global experts share proven strategies, practical tools & insights to propel you towards success.

bottom of page