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Ultimate Marketing Guide for Beginners

Updated: Nov 19, 2022

When it comes to marketing, the strategy most marketers use is to choose either paid ads or social media. Soon enough, they realize the lack of mastery they have about organic marketing and quickly turn to paid ads.

Social media marketing is a powerful way to build your brand and get your name out there. Advertising and promotions are reliable and powerful, but they come at a cost. If you don't know the fundamentals, you might learn some expensive lessons.

Before you choose PAID ADS

Marketing is a difficult process, very few people have the expertise required to understand it. Marketing is not mentioned much in conversations, but it is mentioned in business. One of the most important parts of a business. In fact, marketing is not just about business, it is about proactive communication to promote products and services. Marketing can be done in many different ways like through social media, website traffic, email campaigns or a live event.

It's difficult to know how to approach marketing and what channels work best if you didn't do that before. The success of your marketing efforts depends on how well you know your prospects and how they behave.

This article will help you learn more about marketing and how it can be applied to your company's needs.

All these Social Media templates, pre-made, done-for-you programs is it really enough to succeed in marketing? Do you get your dream clients, your tons of leads what all these campaigns are promising? Do you have the desired income? Would you start doing marketing alone?

Business owners need to understand that marketing is not just about getting customers what they can see and hear in advertisements. Marketing should be a long-term plan by maintaining a relationship with your potential and ex-customers and not something you do on the side. Marketing can have many relationships with other departments, like product management, design, project management, sales & operations.

During my career, I met many people who needed marketing and they thought with no experience they can still succeed.

From that experience, I want to tell you a story. There is one guy, let's call him John. The following situation happened with John. He had a local small business newly opened, with no employees. He had just enough revenue from all these customers around until an economic crash happened. - One factor that leads to economic crush is a slowing down or decline in the job market. - He was using these traditional techniques to make a living. He would sell the shoes for a very low price or he would make them in small batches. He would not say how many he had made, so that it was up to the customer to ask for more if they wanted more. People slowly stopped going to the shop to spend their money. Customers needed to have money and needed to visit the shop. He didn't have a plan B.

One day, he was scrolling down on his personal Social Media and his eyes caught up on a Sponsored Social Media post.

The ad said> Get customers immediately to your doorstep with "our amazing service".

What you need to know about Marketing Agencies that they all have a brilliant service, so you can spend your savings, earnings. Even more what you just imagined now. When you're starting out in marketing, you should not spend money on a customer if you don't know how much one customer will cost you. Here where you will pay the price from the very beginning. Have you ever heard of a creative organic approach? How come that most of the marketing agencies struggling to get clients anyway?

This post is for you so let's get back to the story.

John decides to buy a "paid advertisement service". He needs to pay for the agency to get the work done, for the ad what he will spend, visuals, copy-writing to create the posts, etc.

These expenses could be increased with a long list of other services e.g. proper (e-commerce) website, email campaign, product photography or digital product design and video marketing to showcase the beauty of his tailor-made products not only at his local store. Not talking about that you should learn how these business accounts work.

A raising question... What do you do if their amazing service doesn't work for your business? You have no takeaway knowledge. It can be an SEO service. How do you know you hire the right person? What makes you think they have the required knowledge if you don't know how to look for it?

When agencies have a ready service that could fit "every" company and mostly come in 3 glowing colours and ready for every service, companies are forced to choose which color fits their needs the best.

The fact that John is tailoring the shoes for people' feet, angle, comfort-ability, taste by using cheap or high-quality material of client's choice and special tools. He doesn't realize that's how it should be done for him. The same customized way as he does for his clients?

Not every company needs to spend on ads, I am not saying it is wrong but there is a stage in every company's lifetime when they should consider using better solutions rather than paying for ads or fitting in. Specifically, if it's a startup because you are still in a testing phase.

Business owners think they need ads because that's what we see in front of our eyes. To be there in front of you is a privilege? How many ads do you pass daily till you consider buying from one because it feels promising?

Would you have thousands of dollars only just to test 2 or more various posts on one platform? That's what companies do with bigger budgets. You can get leads, clients with a much better and more practical approach for long term success with no ads when you are starting out. Only ads themselves without a tailored marketing strategy for your business are not gonna be effective as you think.

Where would all these people go as traffic? How do you keep them if they are not ready to buy immediately? So much more is needed especially if you have no existing business where you know your potential customers inside out.

Here are some steps on

How to Start Your Marketing Strategy before running Paid Ads

You need to guide your audience somewhere. I've also talked about how email marketing should be the most important asset of your business. How can you make that one step ahead to get started? The reason that you need to follow these steps is that when you get to know your business better and better from the marketing perspective then you can really scale. Take a paper and a pen and start writing it down. This is your time to change your future.

1. Re-framing Your Mindset

The old way of marketing is dead. With the advent of social media, marketers must find new ways to connect with audiences that they can't see in person. Through a variety of tactics, companies can reach and interact with more people than ever before – and this makes marketing easier than ever!

It's not about how much money you make. It's about the mindset you have when you make the money.

2. Decide on your niche & product or service

If you have an existing business and have different services or products choose the most popular ones in the same niche. A common question for all entrepreneurs is what products or services they should offer to the public. A lot of entrepreneurs think that they have to choose between being profitable and having a niche. But thankfully, this is not the case. There are ways for you to isolate your market without sacrificing profitability. One way is to focus on a small group of customers with specific needs and try not to spread yourself too thin by filling in a product or service that may not be a good fit for you in order to be profitable right away.

3. Clarify the target customer

Companies need to define their target customer to know how to engage with them.

In order for a company to effectively market their products or services, they need to find out who the target customer is. This is done in order for companies to know what kind of content marketing they should be doing and what kind of advertisements they should be making in order for these potential customers to be interested in buying the product or service.

1. Define the target customer

Embracing customer-eccentricity is the key to a successful marketing strategy. This not only means understanding who your customer is but also what their needs are and how they can be fulfilled.

2. Determine which channels are appropriate for your message

3. Choose which type of content you want

4. Determine which format suits your content

5. Understand the difference between a blog post & an article

4. Create marketing campaigns

Let's focus on how to create marketing campaigns by following these topics:

Benefits of marketing campaigns

Marketing campaigns can either be a blessing or a curse, depending on the marketing team. With that in mind, it's important to use marketing campaigns strategically.

Possible pitfalls of marketing campaigns

How to create a marketing campaign

How to succeed with your marketing campaign

You need more than a strategy. You need a Plan.

That being said, I want to give you more information on how to develop your business model in more depth.

editable_7needs Business Model Canvas Strategic Planning Book and Workbook
Download PDF • 3.26MB

5. Create a blog to establish yourself as an authority in said niche

A blog is a great way to establish yourself as an authority in your niche. It also provides the opportunity for you to show your personality and introduce yourself to other like-minded professionals. The goal of a blog should be to provide insight into the industry and informative content for readers. You should aim to be informative, engaging, and entertaining in order to encourage readership. You can also use social media sites like LinkedIn or Twitter as a platform for blogging about industry-related topics.

A blog gives you the opportunity to publish content multiple times a week and keep the content fresh and relevant. It also gives the readers a way to subscribe for updates and have their questions answered by the writer at any time.

In order to attract readers, it is important that your blog has some level of interactivity with followers and other people in your industry. This can include commenting on their posts, responding to tweets or just following them on social media sites such as Facebook or LinkedIn.

Investigate blogging platforms for better content management

Blogging can be daunting for some people. It's not just about writing the content, it's also about managing the website and other technical aspects of blogging like SEO.

Start with one of the top web design platforms on the market. Wix is highly recommended over any other blogging platform. This website is made on Wix. If the best is affordable, why would you suffer, waste time, and money by trying other companies?

Features and benefits for your business and blog

6. Optimize your website's SEO

The best way to rank high in search engine results is to have a well-optimized website. Optimizing your site for SEO involves many different factors, including content, links, and keyword placement. It also includes making sure your site loads quickly. There are a number of tools that can help you with this optimization process such as the Google Search Console and Google Page Speed Insights. The most important factor to consider when optimizing your site is content quality. The longer and more often users stay on a page, the higher it will rank in SERPS.

7. Build links and get social media followers/fans

Social media has been a powerful tool in generating links and exposure.

There are many ways to get social media followers or to get more exposure on social media. One way is by creating content that is shareable and engaging. Another way is by hosting events, live streaming, blogging, writing guest posts and more. Social Media has been an integral part of the marketing world since its inception. Today, it's hard to imagine a marketing plan without some sort of effort on social media channels like Twitter and Facebook.

8. Get influencers to work in your favour

Influencer marketing is a great way to build a brand and attract new customers. The challenge is how to find influencers that have the right target audience and the right expertise for your business.

The best way to find an influencer is by searching on social media. You can search on Twitter, Facebook, YouTube or Instagram to find people who match your criteria in terms of size of following, location or area of expertise.

One of the most effective ways you can use is AI technology in marketing today because it lets you get information about someone’s followers without having to talk with them directly. Agencies and other service providers have started utilizing this technology as well as social media platforms like Twitter for it’s own marketing campaigns because it allows them to identify and contact.

The main question here is, can they really influence their audience to take action what you require?

9. Use Google Analytics to track traffic sources and conversions

Google Analytics is a free, powerful, and customizable tool that you can use to get better insights into the traffic sources and conversions on your website.

Google Analytics is a free tool that provides you with in-depth information about your website’s traffic sources and conversion rates. You can also take advantage of the many features offered by this tool to increase your website’s performance. This includes tracking user behaviour on your site, identifying conversions such as purchases or form submissions, and measuring the impact of digital marketing campaigns.


With the help of a marketing plan where you have the strategy and automation, anyone can be a marketer. You enjoy the benefits of an organic approach, email sequences, a website outline to convert visitors into customers, and content ideas that are tailored to your target market. You can spend more time on other aspects of running your business and less time worrying about marketing.



Interested to learn how you can Impact the World Around You?

We didn't talk about a specific topic for a reason.

Can you guess what is it?

It's no secret that video marketing has become an incredible asset in online marketing. Video marketing is the fastest growing medium for businesses today.

How exactly can you leverage this powerful tool to elevate your business?

Every company is constantly pushing out content to market the product and brand, but here's the problem. If you're like most businesses, watching a product video for the 100th time isn't really that helpful. What if there was a way to make videos more engaging, interesting, and motivating… relatable?

When it comes to effective strategy, video marketing counts, a lot. Our focus with JCCA Productions on - Businesses experience tremendous growth in their marketing & advertising efforts by utilizing video content to drive traffic, revenue and brand awareness.

For your business, videos can:

  • positively impact your conversion rates and

  • allow you to stand out from the competition

  • produce more than six times the engagement on social media than other digital formats

When creating a video for your business, we take into account your website content, customers, and social demographics. We then create a video that is compelling to watch and uses existing content from your website to best promote your brand. So that's why...


We collected for you

" 7 Reasons Why Videos Can
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