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How to Develop Your Business with Different Approaches

Updated: Aug 10, 2022

The first step to growing a business is developing your business. Business development is used in different approaches. This includes initializing a startup company, analyzing companies and partners, etc. It is not difficult to do overall due to the increase in information technologies and digital occurrences. But there are still challenges that need to be overcome in order to successfully develop a business with various approaches.

You and your business are not where you want them to be. You feel stagnant, maybe even stagnant and bored with what you are doing, but you're not sure where to go from there. Keep reading for tips on how you can start outright.

What exactly is success & how can you get closer to it?

This may be different for everyone and they may each want a different route. If you want anyone to take the first step and help you on your journey, this article might give you a good idea of what's to come. There are many different things you can do to get your business in the game. This may seem like a difficult task.

It can be broken down into three basic steps

1) Develop your product

2) Develop your brand

3) Develop your sales strategy

1. Look for Opportunities in Your Current Market to Expand

Start off by finding opportunities in your current market to expand and develop your business.

  • Figure out what you are currently doing well and how it can be expanded on.

  • Look at what is working in the marketplace, and use that as a platform for developing new ideas.

  • Make sure you are always looking for ways to build new relationships with potential partners and people in your industry.

  • This will help you stay relevant and up-to-date on the latest trends in your field, which will hopefully lead to new opportunities down the line.

  • Research what is happening outside of your industry that could lead to new opportunities for expanding within it, or changing it altogether.

  • Always keep an open mind when considering new opportunities so that you don't miss out on any good ones.

2. Utilize Saturated Markets Strategically & Responsibly

The key to success in these saturated markets is to have a strong understanding of the customer and to understand how they are using your product. Your business strategy should guide you on how to develop your business, how to make your product great, and how to market it. The customer’s satisfaction is responsible for the success of your business.

QUESTION: How do you get better at understanding your buyers?

Use of Artificial Intelligence

To do this, it's necessary to combine the power of AI with your human marketing team while being selective about when you use AI. Marketers' roles have changed because of the rise of AI. Thanks to all the data on their customers readily available, marketers can now make decisions based on facts rather than hunches and gut feelings (which is a good thing - generally). That's not something you should rely on artificial intelligence to do.

AI should be used to compliment human marketing, not replace it.

Technology is not perfect, it does make mistakes. The platform is evolving, making the marketing process increasingly complex. Marketing automation platforms make it easy to manage campaigns and make sure that you're reaching your audience in the most effective way—but they may not be enough. As AI becomes more prevalent, marketers can use it to personalize campaigns on both a granular and mass level.

“This will allow marketers to target specific demographics on a granular level and also offer masses of people a customized experience that is tailored to their needs or wants.”

3. Determine Undeserved or Largely Untapped Niche Markets by Competitors

Many niche markets are undeserved or largely untapped by competitors. These markets present an opportunity for the company to fill a hole or create a new service. A company with an untapped niche market is one that not many competitors are in or pursuing. The company may be able to establish dominance in this niche by offering services no other competitor provides, such as a specific product, services offered exclusively by the company, or brand recognition and reputation. Moreover, companies can differentiate themselves by offering niche products that have no substitutes.

  1. What niche markets are seen as untapped or undeserved by competitors?

  2. What is the process of filling a niche market with products and services?

  3. How does a company establish dominance in this niche market by offering services no other company provides?

4. Use these 3 Aspects of a Company's Business

The three aspects of a company's business are strengths, weaknesses, and opportunities. These are used to help develop a company's competitive advantage. A company's business is a lot like a human body; it has weak points & strong points. The company could benefit from finding those strengths and building on them.

Understand Strengths, Weaknesses & Opportunities

Strengths and weaknesses should be analyzed not only in terms of how they apply to the company, but also how they might apply to their customers. To understand what a company's strengths are, you need to look at the products or services they offer. If they are doing well with something, then that is where their strengths lie and that should be where they focus on in their marketing endeavors. If the same company is not doing well with something else, then this is where the company may have some weaknesses and needs work on improving these skill-sets themselves.

5. Know the Difference Between Capitalizing on an Opportunity & Wasting Time

Opportunities are everywhere, only some will be worth your time. It's important to distinguish between the two so you can capitalize on what's in front of you and not waste time on less fruitful tasks. Capitalization is an investment, which will yield a profit. On the other hand, time-wasting is spending time on something that will not give a return.

For instance, when it comes to sales copy writing, we should focus on how to make effective use of our skill sets and not try to dabble in skill-sets we do not have. If you are writing sales copy, know that you are preparing to make an investment.

Develop your business skills

Having the skills to grow your business personality outside of your current job is a huge plus. You can start by attending networking events, reading blogs, and asking questions on social media pages like LinkedIn. Networking is a skill that takes time and practice to master, but networking can lead you to new opportunities that might not be in your immediate reach. When deciding whether or not to pursue an opportunity, ask yourself these questions:

  • Is this a task I enjoy doing?

  • Is this something that is valuable to other people?

  • Does this activity require specialized knowledge or skills that I have that the opportunity might need?

6. Understand How Resources & Competitors Affect Your Business Development Strategy

When assessing your resources and competitors, it is important to use the PESTEL framework. This will help you to evaluate the external environment that you are operating in.

The PESTEL framework can be used when assessing the external environment of a company. It is made up of six factors: political, economic, social, technological, environmental and legal. These factors can have a big impact on your company so it is important to understand them before you start developing a strategy for your business development project.

7. Understanding What Role the Financial Markets Play in Business Development

As financial markets play a large role in the development of business, it is necessary to understand the role they play. The financial markets are simply the exchange of goods, services, assets and information that take place between parties.

The financial markets promote economic growth and stability by providing companies with capital and alleviating liquidity problems. It also helps in solving certain coordination problems that may arise among various agents such as workers, firms, banks, and insurers.

8. Evaluate Your Market Position

Market position is a very important factor that distinguishes a company from its competitors and and position itself as a leader in the industry. Developing You Unique Selling Prepositions can help you evaluate your market position. The world of business is constantly changing, and in order to stay afloat, you need to keep up with the newest trends. One way you can do this is by developing your unique selling propositions (USPs) which are simply a way for you to evaluate your market position. Understanding what sets your company apart from the competition can help you make better decisions about marketing, branding, and overall strategy.

Evaluate Your Market Position by Using 4 Factors

Image of the company

A company's image is the way it likes to be perceived by the public. This is a concept that has been around for quite some time and has been explored by many scholars. such as those who wrote about corporate image.

The company's image consists of the way it is seen, or how it wants to be seen, by its customers, competitors and investors. It is a state of being and all actions taken by the company are geared towards achieving this goal. Productivity was a key factor in the success of an organization. Studies show that companies are more successful if their employees are productive.

A company that has a public face of being proactive and helpful but in reality is ineffective and uninterested in its employees could be lead by a person who is narcissistic or likes to be the center of attention. It would also have an employee base that is confused about what the company values, resulting in many people working for the organization.


Quality is also an important factor that gives people an idea about how good your product or service is. The quality of products and services can also affect how much customers are willing to buy them. If you have high quality products than you are likely to win over customers because they want what is best for them.

High quality

Customers would rather buy products with higher quality than those with lower quality because they believe that they are worth it and will last longer in comparison to the cheaper ones. Customers are willing to pay more for a product with more features because they believe that these will make their lives easier. Companies also create high-quality products that have a lot of features because they know that people would be willing to pay for them. The better quality, the higher demand and premium prices.


Price is usually the most obvious factor that differentiates one company from another. However, other factors such as quality, features and services can help companies differentiate themselves from their competitors.

The price is one of the first things people notice when they are considering your business's products or services. A high price might mean high quality products which can be most beneficial to a business to make more money and grow their customer base.

Low prices

If you have low prices which means low-quality products which will not be beneficial to the business because it will lose customers and money. A low-priced product will not be as appealing to customers as a high-priced one.

High prices

On the other hand, a high-priced product will be more attractive to customers than a low-priced one. If the company creates a high-priced product or service with less value and the product will get more customers and attract more profit. They might be able to get away with it in the short-term, but in the long-run, it is going to lead to trouble.

Extra Features

Consumers are less likely to buy products that have too many extra features and complicated designs. If a customer has to think too much about what they are buying, they would be less likely to purchase it.

The following are some examples of low-priced products and services: cereal, fruit juice, pizza, taco bell. The following are some examples of high-priced products and services: diamond engagement ring, flower arrangement, private tutoring.


Service is the way that customers are treated in different forms like phone calls, e-mails, and face-to-face encounters. This is the most important part of your business because it can either help or hurt your company’s image. Service is a word that is used to describe how customers are treated in different forms.

In the age of digitization, service is becoming more and more important as people are looking for a personal touch rather than just getting things done. Service has been an important key to success in the digital era.

However, it's not just about providing great customer experience but also about understanding your customer better and building long-term relationships with them.

9. Use Business Model Canvas to Develop Your Business

The Business Model Canvas is a simple yet powerful tool that can help you develop your existing business. And with its help, you'll finally be able to take that first step towards the goals you set for yourself.

  • The Business Model Canvas is the first step towards improving your existing business in all areas of your business - marketing, sales, operations, finance, etc.

  • An interactive PDF that you can fill out easily, no matter what your level of business.

  • Editable, no need to convert the file,

  • Use it on mobile, desktop, or tablet.

Download it for Free and you're ready to go:

Thank you for reading our business strategy blog. Have you got any questions? You can always contact us through the Live Chat or email us.

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